Social Media Policy

Social Media Policy for Well Woman Physio

Purpose
At Well Woman Physio, we aim to create a safe, supportive, and professional online environment. Our social media platforms are designed to engage with our clients, share valuable health and wellness tips, and keep our community informed. This policy outlines the expectations and guidelines for responsible use of social media platforms, both by staff and clients.

Scope
This policy applies to all employees, contractors, and clients of Well Woman Physio who are involved in posting or interacting on our social media accounts, as well as any personal accounts discussing our services.

Guidelines for Posting and Interaction

1. Professionalism First
   • Content shared on our social media accounts should always reflect the professional and ethical standards of Well Woman Physio. Avoid sharing any content that may be considered offensive, discriminatory, or inappropriate.
   • All posts should align with the core values of the clinic: providing quality care, promoting health, and maintaining a positive, respectful environment.
2. Confidentiality and Privacy
   • Patient confidentiality is paramount. Do not share personal health information or details of private sessions on social media without the explicit consent of the individual. Even with consent, avoid sharing any identifiable personal information.
   • Be mindful of discussing anything related to clients’ medical conditions or treatments unless explicit consent has been granted.
3. Accurate and Evidence-Based Information
   • Only share health tips, exercises, or advice that is backed by scientific evidence and best practice guidelines. Information shared should be up-to-date and reflect the expertise of qualified professionals.
   • When discussing new trends or techniques in physiotherapy, provide appropriate context to ensure clarity for the audience.
4. Respect for Others
   • Maintain a respectful and friendly tone when interacting with clients, colleagues, and other followers online. Personal attacks, disrespectful language, or harmful comments will not be tolerated.
   • If addressing sensitive topics or discussions, ensure that posts are tactful and thoughtful, acknowledging diverse perspectives and experiences.
5. Use of Hashtags and Mentions
   • Use appropriate and relevant hashtags to increase visibility while ensuring they align with the clinic’s values and content.
   • Always ensure any mentions of partners, clients, or influencers are respectful and consensual.
6. Brand Representation
   • All official posts should use the clinic’s logo, colors, and brand guidelines to ensure consistency in how we are represented online.
   • Staff and associates are encouraged to engage with posts, but personal accounts should not be confused with the official voice of the business.
7. Engagement with Clients
   • Be prompt and polite in responding to comments and messages on social media. All inquiries should be directed to the appropriate channels for more personalized responses (such as booking an appointment or seeking further consultation).
   • Negative or inappropriate comments should be handled professionally—either by responding directly or politely redirecting to a private message if needed.
8. Advertising and Promotions
   • Any promotions, special offers, or paid advertisements should comply with the appropriate regulations, including clear terms and conditions.
   • All promotional material should be approved by the business owner, Esther, before being published.
9. Use of Personal Social Media Accounts
   • Staff members are encouraged to share positive experiences but must do so in a way that does not conflict with the professional image ofWell Woman Physio.
   • Employees should refrain from posting about private matters related to the clinic or discussing personal grievances on social media. If issues arise, please discuss them with management directly.
10. Monitoring and Enforcement

• Content on our social media pages will be monitored regularly. We reserve the right to remove any content that violates this policy.
• Failure to adhere to these guidelines may result in disciplinary action for employees or removal of the individual from our social media networks for clients or collaborators.

Review and Updates
This policy will be reviewed periodically and updated as necessary to stay in line with the latest best practices, platform updates, or legal requirements.

Acknowledgement and Agreement
By engaging with our social media, all staff members, clients, and collaborators agree to adhere to the above guidelines.